About Us

Champions Circle® NIL Shop is the official destination for fan gear that directly supports University of Michigan student-athletes.

We're more than just a merchandise store — we're part of a movement. Every purchase made at the Champions Circle® NIL Shop helps fuel the future of Michigan Athletics. That’s because a portion of every sale goes back to Champions Circle®, the official Name, Image, and Likeness (NIL) community supporting University of Michigan student-athletes across all sports.

Your support empowers our athletes to thrive both on and off the field — giving them the resources they need to compete at the highest level, pursue their academic and personal goals, and represent the Block M with pride. Whether you're picking up your favorite player’s jersey tee, a one-of-a-kind collectible, or exclusive NIL gear, you're playing a direct role in helping Michigan build championship-caliber teams.

This is your chance to be a part of the team behind the team.

Wear the gear. Support the student-athletes. Build champions.